Lynx "The new Lynx effect" by The Martin Agency

Coming after the frigid months of coronavirus lockdown, the new Lynx campaign is a welcome pop of colour on our collective landscapes.

In its established tongue-in-cheek tradition, the brand’s latest ad sees our protagonist strutting his stuff with swagger and game, thanks to his daily dose of Lynx. Though our hero does indeed get the girl, the ad takes a refreshed and respectful approach that doesn’t rely on gender stereotypes. Anthony Joshua walking a cockapoo anyone?

Rap battle sensation Chunkz and YouTube giant Calfreezy, both brand ambassadors, also feature in Unilever’s star-studded campaign, which aims to snare the Gen-Z audience in this slick, fun and fresh rebrand. It is set to a soundtrack from British rapper and grime sensation Aitch.

It was created by senior copywriter Dave Ashton, senior art director Rahim Masunu, junior art director Jesse Lane and copywriter Eleanor Fialk, and directed by Henry Scholfield at Reset.

 

Credits

Brand
Chief Creative Officer
Executive Creative Director
VP Creative Director
Senior Copywriter
Senior Art Director
Junior Art Director
Copywriter
Associate Design Director
EVP/Head of Production
VP/Executive Content Producer
Senior Content Producer
Junior Content Producer
SVP/Global Managing Director
VP/Group Account Director
Account/Senior Project Manager
SVP/Director, Business, Legal, Financial Affairs
Senior Business Affairs Manager
Financial Affairs Manager
Chief Strategy Officer
VP/Planning Director, UX Strategy
Strategic Planner
IPG
Global Business Director
Vice President Global
Global Brand Director
Senior Global Brand Manager
Global Brand Development
Assistant Brand Manager
Global Brand Manager
Senior Regional Advertising & Amplification Producer
Senior Regional Advertising Producer, North America
TAG
Senior Account Manager
Senior Integrated Producer
Senior Producer
Audio Producer
RESET
Director
Executive Producer
Producer
Production Manager
Twentyfour Seven
Producer
Art Director
Local VFX Supervisor
Production Manager
Final Cut Editorial
Editor
Assistant Editor
Electric Theatre Collective
2D VFX Lead
3D VFX Lead
VFX Producer
Colourist
String and Tins
Audio Post
Sound Design and Mix
Audio Producer
Music Agency
Music Supervisor
Artist
Artist Management
Animation Direction
Future Power Station
Lead Animators
Compositing
Producer
Executive Producer
Producer
Cast
Butterfly Girl
Eggplant Lady
Anime Girl
Hot Dog Guy
Bus Driver
Parking Warden
“Wave”
Hero The Wave
Burger/ High Five Guy
Voice Over Talent
Talent
Animated Storyboards NY
Marketing Director
Producer
Storyboard Voice Over Talent
English Talent
Agency
German Talent
Agency
Contact
Hindi Talent
Russian Talent
Agency
Russian Talent
Agency
TAG
Spanish Talent
Spanish Talent
Agency