Coming after the frigid months of coronavirus lockdown, the new Lynx campaign is a welcome pop of colour on our collective landscapes.
In its established tongue-in-cheek tradition, the brand’s latest ad sees our protagonist strutting his stuff with swagger and game, thanks to his daily dose of Lynx. Though our hero does indeed get the girl, the ad takes a refreshed and respectful approach that doesn’t rely on gender stereotypes. Anthony Joshua walking a cockapoo anyone?
Rap battle sensation Chunkz and YouTube giant Calfreezy, both brand ambassadors, also feature in Unilever’s star-studded campaign, which aims to snare the Gen-Z audience in this slick, fun and fresh rebrand. It is set to a soundtrack from British rapper and grime sensation Aitch.
It was created by senior copywriter Dave Ashton, senior art director Rahim Masunu, junior art director Jesse Lane and copywriter Eleanor Fialk, and directed by Henry Scholfield at Reset.