M&C Saatchi duo pick up Aerial award with Dom Jolly parody BA ads

A creative team from M&C Saatchi has swept the board at this month's Aerial Awards with three radio commercials for British Airways.

The winning execution was created by Toby Allen and Jim Hilson and was called "price reappraisal Van Gogh". It features a character from Dom Jolly's Channel 4 programme, Trigger Happy TV, who receives a call while at a museum in Amsterdam.

While shouting down his mobile, the character chronicles the details of the BA return flight that brought him to Amsterdam from Birmingham. He then rubbishes the exhibition, yelling: "It's rubbish, just loads of flowers and stuff. My dog's a better painter."

The runner-up executions, which were also created by Allen and Hilson, use the same format, and feature Jolly's character disrupting an opera in Barcelona and a wedding in Glasgow.

All three executions were produced by James Rook-Partridge through Space. Russell Bradley was the sound engineer.

The judges for this month's Aerials, which are run by the Radio Advertising Bureau in association with Campaign, were Mick Mahoney and Andy Amadeo of Mustoe Merriman Levy. They said: "We picked the three that we could remember a few days later and still made us giggle."

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content