M&S highlights food offering in latest ad drive by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has created a multimedia campaign to promote Marks & Spencer's food offer, which shows shoppers waxing lyrical about their favourite dishes.

The ads, which break this week, will run on TV, radio and as press executions.

They are designed to highlight the special relationship between the retailer and food.

The TV ads feature real shoppers speaking to the camera about different M&S recipes. The endline reads: "Marks & Spencer Food. Feeds your heart." The press ads show various M&S dishes and use the same endline.

The ads were written by Mark Roalfe and Pip Bishop with art direction by Roalfe and Chris Hodgkiss. The TV ads were directed by Lucy Blakstad through Brave Films. The press ads were shot by Jonathan Lovekin. Walker Media handled the media.

The press ads will appear in magazine supplements and titles including Hello! and OK! The TV spots will run on terrestrial and satellite TV during primetime programmes.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus