MSc, the media planning joint venture between Partners BDDH and New
PHD, has chosen Louise Jones as its founding managing director.
Jones, who has 12 years experience in the business, much of it on
telecommunications accounts, is a media strategy business partner at
Michaelides & Bednash.
She will join MSc by the beginning of March.
’She is clever, energetic and enthusiastic, with a hands-on and
open-minded approach to problem solving,’ Nigel Long, the managing
director of BDDH, explained.
At M&B, Jones runs the flagship pounds 50 million Cable & Wireless
account, currently the subject of a media review (see front page). She
was made a partner only five months ago, and has been at the media
planning agency for four years.
Before that, she worked at Still Price Lintas and Yershon Media, which
later folded into Carat.
Jonathan Durden, a partner at New PHD, said that Jones was chosen to
head MSc because of her experience, energy and her ’great way’ of
working with creative people.
MSc was founded late last year during a review of the media arrangements
for BDDH’s prestigious Mercedes account and has already secured the
business of Mercedes, the Co-operative Wholesale Society and Wesleyan