M&C bingo ad features inflatable balls

LONDON - M&C Saatchi is rolling out a new TV ad for Ladbrokesbingo.com, which is literally a load of balls.

The 40-second spot features a series of inflatable balls, filled with women, bouncing around busy streets, down stairways and across rooftops to the sound of Fun Fun Fun by The Beach Boys.

One of them even gets chased by a road sweeper.

The ad has been made to attract new players to the site and entice more women to play online bingo.