M&C Saatchi is bolstering its management line-up by promoting Richard Alford, who runs the agency's showpiece British Airways account, to deputy managing director.
His successor on the BA business is Jeremy Hemmings, who has joined from WCRS, where he was the senior director on its BMW account.
Alford's appointment is intended to ease the workload on Moray MacLennan and Nick Hurrell, the joint chief executives, allowing them more freedom to concentrate on new business and drive revenue growth.
Alford, who has run what is seen as a demanding account for the past three years, will work with Tim Duffy, the managing director, on day-to-day agency management, as well as taking on some new account responsibilities.
He will also encourage closer co-ordination between the M&C Saatchi group subsidiary operations - ranging from e-commerce to new media and through-the-line specialists - and encourage more cross-referrals of business between them.
A one-time Grey trainee, Alford had spells at Euro RSCG Wnek Gosper and St Luke's before coming to M&C, where he has also been involved in the Home Office's police recruitment campaign.
MacLennan said: 'Richard has done an excellent job on BA and we think he has the talent to make a major contribution to management.'
The arrival of Hemmings, a long-time senior staffer at WCRS, culminates a six-month search for Alford's successor.
'We were looking for somebody who had worked on a large and complex piece of business that also had good creative credentials,' MacLennan said. 'BMW is certainly in that category.'