M&C hires Sinnock as UK chief strategy officer

M&C Saatchi London has hired Mark Sinnock, the chief strategy officer at Bates CHI & Partners, to the new position of UK group chief strategy officer.

Sinnock: joining M&C Saatchi
Sinnock: joining M&C Saatchi

Sinnock will join M&C Saatchi before the end of the year and report to Lisa Thomas, the group chief executive. He will work with Richard Storey, the global chief strategy officer.

Before Bates CHI & Partners, Sinnock was at Ogilvy & Mather, where he was in charge of strategy and planning across Asia-Pacific.

Sinnock made his name at Fallon, where he helped to develop strategy on the Sony account, which included the "balls" campaign. He was also briefly a marketing director at Asda.

Thomas said: "We’ve felt for a while that we need strong leadership in the UK agency. We wanted someone who was young and hungry, and Mark’s CV certainly suggests he is that."