M&C Saatchi captures £6m Bathstore creative business

Bathstore, the UK's largest bathroom retailer, has appointed M&C Saatchi to handle its £6 million advertising account.

Bathstore…also reviewing media
Bathstore…also reviewing media

The agency picked up the business after a competitive pitch against the incumbent, WFCA, The Red Brick Road and St Luke's, which was handled by the AAR.

Bathstore is also currently reviewing its media account, also being handled through the AAR, with pitches taking place this week. WFCA is also the incumbent on this business.

WFCA won the Bathstore advertising account in 2005 and was the retailer's first ad agency. It was responsible for creating TV, press, outdoor, point-of-sale material and online campaigns, as well as handling all media buying.

Bathstore has recently increased its advertising activity. Last December, it launched a £1.5 million "January sale" campaign featuring the Spooks actress Hermione Norris. The campaign highlighted the company's "up to 50 per cent off" offer and used the strapline: "Value that makes you look twice."

Bathstore is WFCA's second significant account loss of the year. In March, it lost the Carpetright and Sleepright media businesses to Twenty Twenty Media Vision – the agency launched by its former media director Bill Jones.

The Bathstore chain has 170 outlets with plans to open more in the next 12 months.


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