The table, which has been supplied exclusively to Campaign by Nielsen, shows that M&C Saatchi’s billings (the media spend attributed to its clients) dropped 34.7 per cent year on year, from £192.76 million in 2013 to £125.93 million last year.
As a result, the agency fell ten places in the table from ninth to 19th.
There was no change at the top. Abbott Mead Vickers BBDO retained the top spot after billings climbed 2.7 per cent to £468.29 million.
McCann remained the runner-up, with billings up 5.7 per cent to £277.88 million, buoyed by Interpublic’s global Microsoft win.
TBWA UK showed the biggest increase of any agency in the top 20. Its billings grew 35.1 per cent from £108.83 million to £147.02 million. This saw TBWA move up from 21st position in 2013 to 15th in the 2014 rankings. Its biggest clients include Lidl, Apple and Nissan.