M&C Saatchi has filled the international media director post, left
vacant by the departure of David Green, by hiring Paul Bay from Leo
Bay, who joined the agency on Monday, will take on a strategic planning
role and work chiefly on the British Airways account.
He will report directly to Andrew Sherman, the media director at M&C
Bay, who has been a regional media director at Burnetts working on the
European McDonald’s and Reebok accounts for the past two years, will
have a more hands-on role than Green.
Bay said: ’It’s not often you join a company that has a such strength in
the advertising world, but is still developing its international
He will work with M&C Saatchi’s international offices in New York, Hong
Kong and Singapore and liaise with the agency’s media partner,
Bay will also work on Packard Bell across Europe and Asprey
Sherman said: ’Bay started buying TV at McCanns, he ran a company in
Barcelona, and has worked internationally. It’s an interesting mix.’