M&C Saatchi lands £4m RBS business

M&C Saatchi has been handed the £4 million Royal Bank of Scotland creative business previously held by Saatchi & Saatchi.

The agency will focus on RBS's retail banking unit and is briefed to handle all of the creative tasks for the finance company's high-street banks.

RBS is the second-biggest bank in Scotland, behind The Bank of Scotland. It has 640 branches - 340 in Scotland and 300 in the rest of the UK. It services 3.5 million customers.

The win sees M&C Saatchi extend its relationship with RBS. It already works for its NatWest, Direct Line and Privilege Insurance brands.

A spokesman for RBS said: "Following a review of our agency support last year we have decided to consolidate our retail banking unit into M&C Saatchi. The agency is already our appointed agency for the RBS Group brand and NatWest retail banking."