M&C Saatchi lands CBRE pan-European role

M&C Saatchi has picked up the pan-European advertising account for CB Richard Ellis, which is the biggest commercial real estate services company in the world.

The agency, which secured the business without a pitch, has been briefed to develop a strategy that will build the company's brand across the continent.

M&C Saatchi will also be creating a number of product-based advertising campaigns, which will be targeted at specific European markets.

Moray MacLennan, the European chairman of M&C Saatchi, said: "This is a tremendous opportunity to work with the leader in property services. We will be using our growing European network." Simon Rhodes, CBRE's European marketing and business development director, added: "CBRE is at a point in its development when external communications have an important role to play. The task will be to generate awareness, but also, more importantly, to establish CBRE as the leader in its field."

CBRE serves real-estate owners, investors and occupiers the world over through a network of 350 offices. This includes affiliate and partner offices.

The company does not have a dedicated media agency or direct marketing firm in the UK, prefer ring to handle these duties in-house.

In America, CBRE's advertising is handled by Della Femina Rothschild Jeary.

In October, CBRE announced that its third-quarter profits rose by more than 62 per cent. The company also revealed that its quarterly sales rose to $903.9 million from $744.2 million last year.


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