M&C Saatchi lands dollars 40m VO5 haircare global assignment

Alberto-Culver has handed M&C Saatchi the dollars 40 million task of promoting its flagship VO5 haircare range outside the US.

Alberto-Culver has handed M&C Saatchi the dollars 40 million task

of promoting its flagship VO5 haircare range outside the US.



The move deprives Lowe Lintas & Partners, formerly Alberto’s lead

creative agency, of its last piece of business with the beauty and

haircare giant.



The account presented a clash with the newly merged agency’s Johnson &

Johnson business.



Media planning and buying remains with Carat, which picked up Alberto’s

entire portfolio - worth some dollars 60 million - just over a year

ago.



M&C Saatchi will drive creative for VO5 outside of London, working with

Alberto-Culver’s International central marketing team in the UK.



M&C Saatchi gained its first foothold on the Alberto roster last

September when it won a pounds 1 million assignment to handle the Andrew

Collinge hairdresser range.



Nick Hurrell, the joint chief executive of M&C Saatchi in London, called

the win ’the best compliment’ the agency could possibly receive from an

existing client.



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