M&C Saatchi launches its first web site

- M&C Saatchi has appointed web development company TW2 to develop the agency's first website.

- M&C Saatchi has appointed web development company TW2 to develop the agency's first website.

The site, which launches today, Monday, can be found at www.mcsaatchi.com, is designed to showcase M&C's creative output, philosophy and people.

TW2, which was appointed to the business after a competitive pitch against a number of unnamed new media agencies, will also become a partner in the M&C Saatchi Village, a group of partners selected by M&C with expertise in different areas of marketing.

According to Nick Hurrell joint chief executive at M&C, "The internet has become a universal reference point for company information and the decision came after a long process of looking for the most simple and creative idea that would be in keeping with M&C Saatchi's own philosophy."

The site takes advantage of RealVideo, Javascript and Shockwave Flash and Director technology to deliver the agency's work.





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