M&C Saatchi picks up nine golds at Creative Circle Awards

LONDON - M&C Saatchi was the big winner at last night's Creative Circle Awards, picking up a total of nine gold awards.

M&C Saatchi: Dixons work wins eight awards
M&C Saatchi: Dixons work wins eight awards

Eight of the nine gold awards for M&C came for its work for Dixons Store Group, which won in categories including Best Press Campaign, Best Direct Response and Best Transport Poster.

The agency's other award came for its 'One in Seven' work for RNID in the Best Typography category.

Other agencies to perform well on the night included Abbott Mead Vickers BBDO, which won five gold awards, including two for its 'Knife crime' campaign for the Metropolitan Police.

The work won golds in the Best Online Advertising and Best Viral Video, and also picked up the prestigious Platinum Award.

In the TV sector, agencies were awarded golds in four different categories. DDB London's 'Like a Golf' work for Volkswagen won the Best Idea in 30 Seconds award, and Leo Burnett's 'Techy Types' ad for McDonald's picked up the gong in the 'Best Idea in 40 Seconds' category.

The 'Best Idea in 60 Seconds or Over' award went to MJZ London and Fallon for its Cadbury 'Eyebrows' ad, while Bartle Bogle Hegarty also won a gold in the TV category, picking up the 'Best Charity Commercial award for its 'Turn Around' ad for Barnardo's.

Campaign Magazine was inducted into the Creative Circle Hall of Heroes on the night, an award that in previous years has been won by industry figures including David Abbott and Dave Trott.