M&C Saatchi produces first TV ad for East Midland Trains

M&C Saatchi has produced its first TV campaign for East Midland Trains since winning the train operator's advertising account in April last year.

A human beat-box soundtrack accompanies the animated ad, which highlights the rail company's fast train from Sheffield to London.

It depicts the train in the rail company's corporate colours of blue, white and red speeding through the sights of London, before displaying the £13 single fare price tag and driving viewers to the website eastmidlandstrains.co.uk.