M&C Saatchi releases immigration control ad

LONDON - M&C Saatchi has created a campaign to highlight new Home Office immigration rules.

The ad, which broke on 18 August, is shot from the perspective of an athlete as he leaps over hurdles on a track.

Each hurdle carries a part of a sentence about the new controls.

When strung together, the messages read: "New immigration controls mean that if you want to bring in migrant workers and you are not licensed, they won't get through." On the last message, the athlete knocks the hurdle down.

The spot ends with the UK Border Agency's logo and web address.


Allan Carruthers, strategic comms adviser, Home Office
Inform employers of new immigration controls to bring in migrant workers from outside the European Economic Area and to urge them to apply for a licence to sponsor migrants before November 2008
Creative agency
M&C Saatchi
James Lowther
Art director
Bill Gallacher
Richard Storey
Media agency
Manning Gottlieb OMD
Media planner
Emma Whitford
Production company
@Radical Media
Marcus Tomlinson
Simon Hargood at The Quarry
The Moving Picture Company
TV, radio, press

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