M&C Saatchi seeks new-business head to replace McNally

M&C Saatchi is hunting for a senior executive in an effort to put extra muscle into its new-business drive.

M&C Saatchi is hunting for a senior executive in an effort to put

extra muscle into its new-business drive.



The agency wants to upgrade the role after the forthcoming departure of

Fleur McNally, its new-business manager, who is returning to New

York.



The newcomer, who may be given the title of marketing director, will be

expected to draw up a long-term new-business strategy for the UK’s

sixth-ranking shop.



With Maurice Saatchi and the other agency founding partners, David

Kershaw and Bill Muirhead, heavily involved in new business, the

day-to-day new-business function has not had high priority.



Now the agency is looking for a senior figure, probably a new-business

chief at another agency, to take over the job.



McNally, a former staffer at M&C Saatchi in New York, was appointed

new-business manager in London six months ago, having previously held

the job on a temporary basis.



Moray MacLennan, the agency’s joint chief executive, said: ’We’re in a

different position from most other agencies because we have a number of

senior managers who are well known and give us a well-defined

image.’



He added: ’The days of cold-calling are gone. We want someone with a

different approach and a different list of industry contacts.’



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