M&C Saatchi wins £20m Transport for London

LONDON - M&C Saatchi has won the £20 million Transport for London account.

The win comprises the corporate account, previously handled by Partners BDDH, as well as the new brief to develop a campaign for the new Congestion charge in London.

The agency won the business in a pitch against Partners, Leo Burnett, Euro RSCG Wnek Gosper and WCRS.

New PHD won the combined media planning and buying account last week.

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