M&C Saatchi Worldwide 'Brutal Simplicity of Thought' book launch

Last Monday saw the launch of M&C Saatchi's new book, which is designed to celebrate the ad agency's main principle 'Brutal Simplicity of thought'.

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An event was held at the V&A museum, where replicas of items highlighted in the book where exhibited.Guests were given a video introduction of the book from its author, agency founder Lord Maurice Saatchi, and also got the chance to preview the Brutal Simplicity of Thought art exhibition that will run as part of the London Design Festival.  

Saatchi explained that the book is designed to leave you happier at the end than you were at the beginning- celebrating moments when Brutal Simplicity of Thought really made a difference in the world.

Each page of the book is art- directed like an ad and is designed to sell you the power of simplicity through capturing ideas such as 'how can a caterpillar change the world?'