M&M Sports picks SmartFocus for CRM software

LONDON - Mail order sportswear supplier M&M Sports has purchased SmartFocus' CRM software product, Enterprise Marketing Management.

The software allows the marketing and buying teams to study customer and transaction data as well as sales of product lines, and to create and deploy more targeted marketing campaigns.

Christian Harle, finance director at M&M Sports, said: "As a fast-growing business, we knew we very much needed to create clearer customer insight, deliver more targeted campaigns and increase our marketing productivity and the SmartFocus Enterprise Marketing software will drive this."

Chris Underhill, CEO of SmartFocus, said he was confident that M&M would quickly deliver value from their deployment of the software.

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