"Not just any food" (2005)
M&S's famous "food porn" ads, launched 11 years ago, established the retailer's food range and brand as a premium offering.
"Christmas wouldn't be Christmas without" (2009)
A host of British celebrities including Stephen Fry and Twiggy offer their thoughts on what makes Christmas.
Comedian Peter Kay and footballer Jamie Redknapp joined what had become a familiar line-up of M&S models in its 2010 Christmas campaign, including Ana Beatriz Barros, Dannii Minogue, Twiggy, and Lisa Snowdon, for a dance-themed clothing ad.
"For every woman you are" (2012)
A spot showcasing M&S' autumn collection is set to the Edwyn Collins track A Girl Like You and features women with different looks and aged from early twenties to mid-eighties.
A fairytale-inspired Christmas ad featured Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter.
"Adventures in imagination" (2014)
Almost ten years after M&S unleashed "food porn" to the world through its ads, a new spot paired enticing visuals of food with an instrumental version of Clean Bandit’s Rather Be.