M&S Bank kicks off creative roster review

M&S Bank is reviewing its creative advertising roster and has sent a brief to agencies.

M&S Bank: calls creative roster review
M&S Bank: calls creative roster review

Story is M&S Bank’s incumbent lead creative agency. It worked with the brand on its launch and helped to create its visual identity.

M&S Bank also works with iCrossing on digital marketing projects. A spokeswoman for the agency said iCrossing was not affected by the review.

Rainey Kelly Campbell Roalfe/Y&R, which looks after the advertising for Marks & Spencer’s fashion and groceries businesses, is unable to pitch for the M&S Bank account because it works for Bank of Scotland.

The pitch is being handled directly by M&S Bank. A spokeswoman for the bank told Campaign: "We periodically review the creative agencies on our roster to ensure we're delivering the best possible communications for our customers."

M&S Bank was launched in 2012, replacing the organisation’s existing financial services arm, M&S Money.

The bank is run as a joint venture between Marks & Spencer and HSBC, which owned the now defunct M&S Money.

Story did not respond to a request to comment from Campaign.