Campaign first reported in December that M&S Bank had launched a review of its creative advertising roster, which is understood to have involved two other agencies.
Story has retained the account having worked with M&S Bank for ten years. It will continue to work across the bank’s full product portfolio, including: the M&S current accounts; credit card; range of loans; savings and general insurance products, as well as its travel money offering.
M&S Bank also works with iCrossing on digital marketing projects. Rainey Kelly Campbell Roalfe/Y&R, which looks after the advertising for Marks & Spencer’s fashion and groceries businesses, was unable to pitch for the M&S Bank account because it works for Bank of Scotland.
Sue Mullen, the managing director of Story UK, said: "Having worked with the business through the launch of M&S Bank, and re-brand from M&S Money, in 2012 and the launch of its first current account with no monthly fee in 2014, we’re excited to have the opportunity to continue working with M&S Bank at what is an exciting time for the business."