Marks & Spencer resurrects its "This is not just food, this is M&S Food" slogan, with a playful twist on the original ad.
The strapline kicked off the retailer’s famous "food porn" spots in 2004, using slow motion videographery to tantalise customers’ taste buds. This modern version replaces the voiceover by actress Dervla Kirwan, instead featuring seductive tones from people of all walks of live. A train platform announcer, a straight-laced TV salesman and a man cooking for his wife are among those who interrupt their daily routines with daydreams about M&S food items. The work was written by Stephania Silveira, art directed by Rachel Robinson and directed by Sonny's Guy Manwaring and Rogue's Charlie Stebbings.