M&S "Go jumpers for Christmas" by ODD

"We weren't interested in making the nation cry, we were more interested in making them jump with joy," ODD executive creative director Nick Stickland said about Marks & Spencer's clothing Christmas ad.

The spot features a large cast apparently yanked into action by their jumpers, as House of Pain’s 1992 hip hop track Jump Around plays. The sequence starts off with wild, disjointed movements before shifting into a group routine built around a signature movement in which the right shoulder is rolled back and forth. It was directed by acclaimed music video director Jake Nava, whose credits include Beyoncé’s Single Ladies


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