M&S "Go jumpers for Christmas" by ODD

"We weren't interested in making the nation cry, we were more interested in making them jump with joy," ODD executive creative director Nick Stickland said about Marks & Spencer's clothing Christmas ad.

The spot features a large cast apparently yanked into action by their jumpers, as House of Pain’s 1992 hip hop track Jump Around plays. The sequence starts off with wild, disjointed movements before shifting into a group routine built around a signature movement in which the right shoulder is rolled back and forth. It was directed by acclaimed music video director Jake Nava, whose credits include Beyoncé’s Single Ladies

Credits

Marketing director, clothing & home
Creative agency
ODD
Executive creative director
Associate creative directors
Art director
Head of strategy
Strategy director
Account handling
Agency producers
Production company
Director
Exec producer
Flame lead
Colourist
Executive producer
Producer
Editing
Colourist
Sound designer
Original track
Music negotiators
Media agency