Marks & Spencer Financial Services has appointed five core agencies
and two supporting agencies to handle its account following a pitch in
WWAV Rapp Collins, KLP, Marketing Advantage and Creative Leap, all M&S
roster agencies, will be joined by MBO Solutions. MBO has a track record
in financial services marketing, with clients including Nationwide
Building Society and First Active.
A spokesman for M&S Financial Services said that the pitch process
reflected the company’s decision to become more strategic.
Products include personal loans, the M&S account card, savings and
investments, and life assurance and pensions.
M&S aims to use each agency’s specialisation. Creative Leap is a
branding specialist, while KLP is strong on sales promotion and WWAV
Rapp Collins is the largest direct marketing agency in the five-strong
The two supporting agencies, Black Sheep and One Agency, will work on a