M&S new ad strategy with Grey will be based on attitude, not age

Bluntly categorising consumers based on age is "meaningless", Marks & Spencer's brand and marketing director Rob Weston has said.

Panel (L-R): Whiley, Maguire, Weston; and presenter Katie Derham
Panel (L-R): Whiley, Maguire, Weston; and presenter Katie Derham

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