M&S offers triple loyalty with Premium Club launch

LONDON - Marks & Spencer is launching a Premium Club reward scheme tomorrow, offering 3% cash back on shopping, worldwide travel insurance and free hot drinks in its café.

The Premium Club costs £10 a month and is open to anyone with an M&S Money credit card.

Members get triple loyalty points on purchases made at M&S, compared with the normal one point (worth 1p) for every £1 they spend in store and £2 spent elsewhere.

They will also be sent 12 café vouchers worth £2.50 every three months, plus two vouchers when they sign up and another two when they receive their welcome pack.

The Premium Club also offers worldwide, multi-trip family travel insurance for those aged up to 80, which includes extra cover for winter sports and independent travel.

The policy, which is issued by life insurer Axa, allows up to 45 days abroad in a single trip and 17 days skiing.

M&S will also send members gifts and treats throughout the year, on their birthdays and at Christmas.

Vouchers equivalent to how much a member has earned will be sent every three months.

M&S's reward scheme is generous compared to many others including Asda's Mastercard, which offers one point (worth 1p) for every £4 spent, with quadruple points in the first three months and in December.

However it doesn't match Boots' Advantage Card, which offers four points per £1 spent.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content