M&S puts healthy twist on ongoing food campaign

Marks & Spencer's first campaign of the new year brings the return of its upbeat food ads, with healthy ingredients in the leading role.

M&S ads: showcasing fruit and vegetables
M&S ads: showcasing fruit and vegetables

The ‘Adventures in Wonderfood’ ad shows fresh fruit and vegetables being sliced, diced and blitzed into juices and soups, as well as various wraps and meals.

The latest spot continues to use the now familiar soundtrack of the Clean Bandits song Rather Be.

Zoe Hayward, the head of brand and marketing at Marks & Spencer, said: "At M&S we believe healthy eating should be a pleasure and ‘Adventures in Wonderfood’ inspires customers with a wide variety of delicious and on-trend ways to eat healthily at M&S."

It first aired on TV on 3 January and continues until next week.

Brand: M&S
Agency: RKCR/Y&R
Creative directors: Pip Bishop and Chris Hodgkiss