M&S to roll out new slogan in September

- Marks & Spencer will use the line "Exclusively for everyone" in a £27 million campaign launching in September through Rainey Kelly Campbell Roalfe/Y&R in an attempt to restore the beleaguered retailer to its former glory.

- Marks & Spencer will use the line "Exclusively for everyone" in a £27 million campaign launching in September through Rainey Kelly Campbell Roalfe/Y&R in an attempt to restore the beleaguered retailer to its former glory.

The slogan will also be central to the brand's in-store campaign, and will also feature on some product packaging. The group wants to emphasise that it is customer-led, and is focusing on what its customers need and want.



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