M&S to roll out new slogan in September

- Marks & Spencer will use the line "Exclusively for everyone" in a £27 million campaign launching in September through Rainey Kelly Campbell Roalfe/Y&R in an attempt to restore the beleaguered retailer to its former glory.

- Marks & Spencer will use the line "Exclusively for everyone" in a £27 million campaign launching in September through Rainey Kelly Campbell Roalfe/Y&R in an attempt to restore the beleaguered retailer to its former glory.

The slogan will also be central to the brand's in-store campaign, and will also feature on some product packaging. The group wants to emphasise that it is customer-led, and is focusing on what its customers need and want.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content