M&S signs up '66 World Cup heroes

LONDON - Marks & Spencer is rolling out an ad campaign for its menswear range featuring players from England's 1966 World Cup-winning side.

M&S launch 1966 campaign
M&S launch 1966 campaign

Created by Rainey Kelly Campbell Roalfe, a national print campaign will launch on Friday (21 May), featuring Sir Geoff Hurst, Martin Peters, Roger Hunt and Gordon Banks. 

All the past football stars will be modelling M&S's latest Collezione range, under the strapline 'Four Legends, One Label'.

The retailer is also simultaneously launching a series of three ads featuring members of the current England football squad, each wearing the official M&S FA suit.

The ads will carry the strapline 'Three Lions, One Tailor'.

M&S has been the official tailor to the England football team since 2007.

Former England goalkeeper Banks said: "We're all very proud to be asked to be part of this campaign. I'm a regular M&S shopper and I think they have a wonderful selection."

Last week, M&S launched what it claims is the first mobile shopping site from a major UK high street retailer.

The retailer said that the move will allow customers to search, browse and to make purchases easily from any web-enabled mobile device.

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