M&S "The art of school uniforms" by Rainey Kelly Campbell Roalfe/Y&R

Rainey Kelly Campbell Roalfe/Y&R has launched the first instalment in its "The art of..." campaign for Marks & Spencer's range of school uniforms.

The activity will run across TV, Facebook and YouTube. It features a montage of close-up photography and graphic imagery to showcase the M&S school range.

The campaign runs until 4 September, the start of the new school term.