M&S unveils new ad line-up

LONDON - M&S has unveiled its new line-up of stars who will appear in its new advertising campaign, including 'X Factor' judge Dannii Minogue and TV and radio presenter Lisa Snowdon.

Noemie Lenoir: star of Marks and Spencer's Christmas campaign
Noemie Lenoir: star of Marks and Spencer's Christmas campaign

The new faces of M&S will also star alongside Brazilian supermodel Ana Beatriz Barros and British recording artist, songwriter and producer, V V Brown. Brown made her music debut last year with the album 'Travelling like the light'.

The new ads will feature in a spring campaign across TV and print in March. The campaign will also include Twiggy, who returns for her fifth year in M&S ads.

The campaign will not feature radio presenter Myleene Klass, though M&S said it is continuing to work with her on projects such as M&S Money and M&S Online TV.

The retailer added that it would continue to have relationships with models such as Noemie Lenoir, but that they would not be used in the next above-the-line activity.

Lenoir appeared in M&S' recent Christmas TV ad, posing in lingerie, following 'Life on Mars' actor Philip Glenister claiming that Christmas would not be the same without "that girl prancing around in her underwear".

The ASA received eight complaints about the ad, on the grounds of sexism.

 

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content