The new line up follows a year of expansion for the media agency network. It has launched in 17 new European markets and doubled its North America billings.
The two new senior hires are Anna Foster from TMW Unlimited as its new global chief data and customer officer and Adrian Parris from MEC EMEA as its global chief finance officer.
Foster, previously a board member at TMW and head of the agency’s data function, will be responsible for helping M/SIX clients globally refocus their use of audience data, as well as helping European clients prepare for the enforcement of the EU’s General Data Protection Regulations in May 2018.
TMW chief executive Chris Pearce, told Campaign that there is no direct replacement lined up for Foster. "But we’re currently building a central data analytics function at Unlimited at group level. It will launch in the next month and offer an advanced analytics capability", he said.
Parris, who was previously responsible for managing MEC EMEA’s performance across 40 markets, will work closely with global chief executive Jess Burley and with Group M and The & Partnership to oversee commercial performance.
Commenting on his departure, a spokeswoman for MEC said: "Adrian is leaving MEC but staying in the WPP family and we wish him all the best for his new role. As Wavemaker launches globally, we’re changing our geographic reporting structure, so won’t be replacing at this time."
The global leadership team
Foster and Parris will join a new global leadership line-up which includes Burley, global chief technology officer Ross Barnes, global chief strategy officer Dan Whitmarsh and global client lead Ben Brown.
Collectively, this team will be tasked with overseeing the implementation of "a new way of working" across all markets, agencies and clients globally in 2018 and beyond.
"M/SIX’s new way of working will be structured around the way consumers ‘flow’ across the digital landscape. We will help our clients engage with data in new ways to create responsive media strategies that adapt as audience flow changes, developing one continuous brand conversation across multiple channels," Whitmarsh said.