The MAA Agency MOT aims to help its member agencies identify their areas of strengths and weaknesses, and looks at how members can utilise MAA services.
The free service addresses areas including management, employee engagement, new-business processes, as well as planning and creativity. Agencies will then work with the MAA to discuss solutions, areas of focus, agreed actions and next steps.
Scott Knox, MAA managing director, said: "With 2011 fast upon us, now is the time to reflect and evaluate on the year’s performance and goals for the year ahead."
"Increasing financial pressures and client demands often mean agencies don't spend enough time looking internally, which is why we have initiated the MAA MOT, in order to provide agencies with the consultancy and external perspectives needed to drive their business in the right direction."
In August, the MAA rebranded its name from The Marketing Communication Consultants Association (MCCA) in a bid to clarify what services it provides.