MAC launches Instant Artistry at Meadowhall

Cosmetics brand MAC is hosting a consumer make-up experience at Meadowhall shopping centre in Sheffield.

MAC Instant Artistry will run until 11 April
MAC Instant Artistry will run until 11 April

Kicking off today (7 April), the activation has been designed to promote the theme of ‘Instant Artistry’. Guests will be able to browse various make-up techniques on iPads and select a technique they wish to learn.

The UK’s top MAC make-up artists will then host a 10-minute demonstration on how to achieve the desired look. Each day, the pop-up will host eight of these educational showcases.

MAC Instant Artisty will be in situ until 11 April. The event is exclusive to the shopping centre and has been organised in collaboration with Debenhams.

Meadowhall is also currently hosting The Gruffalo Experience – an immersive family event developed by Unit 10 Eventive and Magic Light.

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