Macmillan Cancer Support "Cancer diagnosis" by MRM McCann

Macmillan Cancer Support has launched a campaign highlighting the emotional hardship of a cancer diagnosis.

The animated spot follows one man’s journey as he faces the aftermath of being diagnosed with cancer.

"When I first found out I had cancer, my head was all over the place," a voiceover begins as a tirade of talking mouths surround the protagonist. However, things take a serene turn after he signs up to Macmillan, allowing him to receive tailored physical, financial and emotional support.

The ad is set to run across Sky, Channel 4 and ITV alongside social media, out-of-home and digital activity, as well as information leaflets and a partnership with Boots. The campaign will later spread across press and radio.

It was written by James Thorley, art directed by Jon Wells aand directed by Katy Wang through Blinkink. Media was handled by Zenith.


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