Macmillan Cancer Support to unveil giant biscuit installation

Charity Macmillan Cancer Support will be showcasing artwork featuring an entire British skyline made out of 25,000 biscuits.

Macmillan Cancer Support: celebrating world's biggest coffee morning
Macmillan Cancer Support: celebrating world's biggest coffee morning

The installation has been created in celebration of the millions of people around the UK who make the World’s Biggest Coffee Morning, the charity's flagship fundraising event, a record-breaking one.

Launching at the Koppel Project at Baker Street in London on 7 September and on display until 11 September, the huge biscuit sculpture takes up all of the window fronts of the Baker Street space. The installation showcases a range of UK landmarks, each being chosen to give thanks to the millions of people that helped raise £27.6m during last year’s World’s Biggest Coffee Morning event.

Macmillan has used its 26 years of experience to identify wonderful coffee morning hosts from across the country and immortalised their local landmarks in the art piece. From London to Edinburgh and Chelmsford to Bristol, there are eight of the UK’s most iconic landmarks on display.

The landmarks on display include The Shard in London - the capital boasted 7,500 coffee mornings last year with the most taking place in SE1; Whitby Abbey – traditionally known for its tea, Yorkshire featured the most coffee mornings in England with 8,392 taking place across the county; Old Trafford – Mancunians put on a good party with Greater Manchester holding 4,097 coffee mornings and Edinburgh Castle. Whilst coffee mornings took place as far north as the Shetland Islands, it was the people of Edinburgh who held the most coffee mornings in Scotland, with the most registrations in a single postcode coming from the area.

Also on display will be the Welsh Assembly – the Welsh capital Cardiff stole the show in Wales with the most coffee morning registrations in a single postcode coming from the centre of the city; Hylands House, showcasing how Chelmsford held the most coffee mornings in the east of England last year and Clifton Suspension Bridge, with Bristolians holdingmore coffee mornings than anywhere else in the south west.

Macmillan Cancer Information and Support Centre in Londonderry is the last landmark, where Macmillan is investing £1.5m in a new Macmillan Support Centre on the health and wellbeing campus at Altnagelvin Hospital. Local people have thrown their support behind fundraising for the project with the most coffee morning signs up in Northern Ireland coming from this area last year.

Since its creation in 1990, the Macmillan World’s Biggest Coffee Morning has raised £165m. The charity previously collaborated with NatWest to launch its Tree of Life activation, where visitors were invited by the two companies to write a message of love, hope or remembrance on a Christmas decoration in return for a small donation to Macmillan Cancer Support. It also joined forces with coffee machine brand De'Longhi to host an art exhibition last year. 

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now