Macmillan Cancer Support "Whatever the reason" by AMV BBDO

Macmillan Cancer Support is promoting its Coffee Morning fundraising event through a social-media-led integrated campaign.

The activity, by Abbott Mead Vickers BBDO, builds on the film "Whatever it takes" launched earlier this year. The new film for the current strand of the campaign was directed by Olly Murray and produced by Emilia Reid at Flare productions.

The work encourages supporters to host their own coffee mornings to raise money for the charity on 24 September. The media agency is Zenith.

Credits

Brand and marketing director
Acting head of national marketing (fundraising)
Marketing manager
Creative agency
Chief creative officer
Executive creative directors
Creative directors
Agency planning team
Agency account team
Media agency
Production company
Director
Producer
Post-production company
ETC
Sound studio

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