Macmillan Cancer Support "Whatever the reason" by AMV BBDO

Macmillan Cancer Support is promoting its Coffee Morning fundraising event through a social-media-led integrated campaign.

The activity, by Abbott Mead Vickers BBDO, builds on the film "Whatever it takes" launched earlier this year. The new film for the current strand of the campaign was directed by Olly Murray and produced by Emilia Reid at Flare productions.

The work encourages supporters to host their own coffee mornings to raise money for the charity on 24 September. The media agency is Zenith.


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