Made Up! is all a 13-year-old needs to prepare herself for a
shocking night down the local Ritzy. Dumped by your boyf? Slap on a load
of eye-shadow, squeeze yourself into some cheap, unsightly tat and he’s
really going to be kicking himself.
Initially, the magazine seems promising. Aimed at a target audience of
girls, it insists it’s taking a new approach to the genre, ’Where all
the stars and the supermodels are all girls like you - real-life girls
with real-life bodies and real-life looks.’
The concept of using ’normal’ people and featuring affordable couture
strikes me as attractive to young teenagers - the notion that they could
actually achieve the looks would prove a great incentive to buy.
However, in an attempt to avoid pretension, at times the magazine falls
prey to condescension and patronises the ’kids’ by underestimating their
intelligence and making unrealistic generalisations about their
’Affordable looks, brilliant ideas and not a stick insect in sight.
Radical, eh?’ Hardly, unless you call shoving teenagers in unsightly
garb and encouraging them to apply make-up a la Babs Cartland the
cutting edge of fashion.
The title promotes somewhat unwholesome ideologies and seems to
encourage teenage insecurities under the guise of pseudo-feminism: the
answer to all these lovely ladies’ problems can be found on the pounds
10 sale rail at C&A.
I find little stylish or exciting about Made Up!. The idea has promise
but I was disappointed by the predictable and unimaginative articles.
The magazine has been made up from other publications’ concepts and has
nothing innovative about it.