"irresistibly" by is launching its debut national TV ad on Channel 4. The online furniture business created the ad in-house, working directly with the production company. The spot features a fictional furniture-maker who, when everybody else has left the workshop for the evening, indulges his fetish for well-made chairs and tables by rubbing against them. The work was created by Win Kwok and directed by Matteo Bonifazio through Mustard.