launches first 'unified brand' campaign, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand. has invested more than £4 million into its first Europe-wide integrated campaign.

The lead TV spot airs for the first time today (27 August) and will run until January 2016 on Channel 4, ITV and Sky.

The TV ad, which features furnishings against pastel-coloured backdrops and a soft electronica soundtrack, was created by Above & Beyond, although the overall campaign was devised by The Grid. All Response Media handled the media. appointed the agencies after a pitch that ended earlier in the summer.

Annabel Kilner, the UK country manager at, said: "Growing the brand is our priority and adding TV to the campaign gives us the chance to stand out in the sector with support from some of the best agency talent – who provide us with a fresh perspective."

The new ad was shot by Mathy & Fran through My Accomplice.'s most recent ad was made in-house but before that the online retailer worked with Albion.