Madonna falls and other, more interesting, news

What kind of time is 18:05 to you? Home time? Carry on working time? Bloody big glass of wine time? At Brand Republic we know it's often time to recoup, when the day's meetings are over and you can catch up on the most important developments of the day. Our 18:05 digest brings you the five things you need to know at the end of every day. Whether it's the top news stories, what's trending on social, what the wider media is saying or irreverent inspiration for your journey home - we've got it covered. And don't worry, we'll keep it short.

Madonna falls and other, more interesting, news
Madonna falls at the Brits

Most read: Madonna tumbles thanks to Armani cape


Madonna last night proved once again she is way more newsworthy than any poxy music awards ceremony, when she fell off the Brit Awards stage owing to her "beautiful Armani cape" (her words) being tied too tight.

She immediately took to Instagram and Twitter to reassure fans she was okay. Taxi app Hailo felt the need to come to the superstar’s rescue today, revealing her very own branded cab. I’m sure Madge is thrilled.

Hailo


Newsroom

Most shared: OMD launches newsroom


Media Week’s story on OMD’s newsroom got the share buttons clicking today. The media agency has teamed up with data and publishing partners, including Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain, for the launch.

It has also formed a real-time insight service, a multi-discipline creative hub, and a cross-channel team that will deliver audience-centric media planning. Busy people.


We Are Social

On social: We Are Social proves a popular career choice


Social media funhouse We Are Social has been recognised by Best Companies as one of the top employers in the UK. Fancy that!

The secret? Whist working very hard on client campaigns, and expanding their teams in eight global locations, employees also find time for fusball world cup, pumpkin carving competitions and a gardening club. The agency is recruiting for its #iamsocial 2015 grad scheme, but the deadline is tomorrow so get a wriggle on if you want to apply.


BBC licence fee

What the others are saying: On the future of the BBC licence fee


An MP select committee has proposed the BBC licence fee be scrapped and replaced with a broadcasting levy on all households, paving the way for commercial media companies to vie for funding for public-service content.

The Guardian leads on the licence fee’s lack of long-term future, saying it is not sustainable in a digital era. Cristina Odone in The Telegraph describes the Beeb as a "troubled national institution" which would have gone bust by now were it a private company, pointing out it spent £1 bn on a HQ for itself before going £107 million over budget.

BR says: The BBC’s financial woes aside, in a digital media age where increasing numbers of viewers are watching content via on demand platforms and YouTube, the licence fee feels like something that should be consigned to the history books.


UK start-ups

BR recommends: Thinking big to put UK tech start-ups on the map


When comparing the US and UK ad tech start-up scene, it’s hard not to feel like we’re fraudulently loitering under a big American-shaped shadow.

Andrew Davies, co founder of content intelligence platform Idio, has a message for us. This inferiority complex needs to stop. We need to get over ourselves and realise we are more than holding our own on the world stage. Read his opinion piece in full here. It’ll make you feel good - and realise London is not the UK’s only tech hub.

Got something you’d like us to share in 18:05? Email me on rachel.bull@haymarket.com with the details.

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