Men’s Health, published by Hearst-Rodale, had 119,530 actively purchased copies across its print and digital editions in the first six months of 2016. The magazine’s total circulation of 180,082, meanwhile, was down 7.5% on the previous period.
Overall, the men's lifestyle magazines sector's combined circulation total grew 22% to 1.69 million
Condé Nast’s GQ was second on total circulation, on 117,039 (down 2.5% on last period), followed by Forever Sports on 101,430 (down 3.4%). But on paid copies, Forever Sports was ahead, with 80,509 to GQ’s 73,668.
The next biggest sellers were considerably behind: Esquire, from Hearst, on 30,981, and Wired (Condé Nast) with 30,153.
Esquire was the only one of the top five paid titles to see significant growth, with total circulation up 10.3% on last period and 14.5% year on year, while Wired’s circulation was flat.
Based on total circulation, however, the paid magazines were a long way behind the top three free titles. Shortlist, from Shortlist Media, remains the number one men’s magazine, with 505,876 copies – up marginally on the previous period. It was followed by Sport, owned by Wireless Group – now part of News Corp - with 306,384, and Coach, from Dennis Publishing, on 300,997.