Listeners were invited to upload content for the first two ads onto a microsite.
Magic's DJs appealed for pictures to lift the mood of its listeners.
The specially selected images are part of a "Magic Good Mood Campaign" that feature in a musical montage.
Users are then invited to add their own bits, which would be used in future ads.
The images are part of a musical montage called the The ad, which breaks this week and runs until the end of the month, features the endline: "Lift your mood, change your tune"
Magic 105.4's latest ad campaign, by St Luke's, invites listeners to submit their own pictures to feature in future spots.