Magic 105.4 launches listeners' pictures ad

Magic 105.4's latest ad campaign, by St Luke's, invites listeners to submit their own pictures to feature in future spots.

Magic uses listener pictures
Magic uses listener pictures

Listeners were invited to upload content for the first two ads onto a microsite.

Magic's DJs appealed for pictures to lift the mood of its listeners.

The specially selected images are part of a "Magic Good Mood Campaign" that feature in a musical montage.

Users are then invited to add their own bits, which would be used in future ads.

The images are part of a musical montage called the The ad, which breaks this week and runs until the end of the month, features the endline: "Lift your mood, change your tune"