Magners has launched the latest instalment in its "There's method in the Magners" campaign. The work features TV, outdoor, digital and social media activity, and will run nationally.
The TV spot celebrates the wisdom of making cider in the dark and how it makes Magners taste even better.
In it, the inhabitants of Clonmel continue their normal daily activities at night, including playing tennis, getting their hair cut and attending the local nudist society.
The spot was created by Matt Davis, Richard Megson and Sam Cartmell, and directed by Dom & Nic through Outsider.