Magners' parent C&C Group buys Gaymer Cider

LONDON - C&C Group, the owners of Magners cider, has agreed to buy The Gaymer Cider Co, for £45m.

Magners Pear Cider
Magners Pear Cider

The deal will see Gaymers, Blackthorn and Olde English cider brands become part of C&C Group's UK portfolio.

John Dunsmore, C&C chief executive, said: ‘This transaction strengthens our position within the world's largest cider market and broadens the scope of the group's existing cider offering.'

After a strong debut in the UK market in 2005, Magners, the original over ice premium cider, has struggled against competition from Scottish & Newcastle's Bulmers Original and Gaymers.

The transaction should be complete by mid-January 2010, subject to Office of Fair Trading approval.