Magners releases Euro RSCG ad for low calorie cider

LONDON - The maker of Magners Original Irish Cider has launched a TV campaign for its new low-calorie cider Magners Light. Euro RSCG ad Euro RSCG ad
The ad, devised by Euro RSCG, shows a group of friends gathering on a summer's day to enjoy a refreshing drink.

As a male member of the group hands a bottle of Magners Light to a female friend, another woman blows on a dandelion as bottles of Magners Light float through the sky.

The drink boasts a calorie content of 92 per 330ml bottle, while still maintaining its Magners Original Cider flavour, and is aimed at the female audience.

The ad ends with the strapline: "Light by nature."

The commercial is set to air in the week commencing 14 April, and will run in London on Channel 4 and five. MPG handled media buying.